Michael Pryor, Trello: 5 key points how to build a product for the mass market

How To Make An App With Over 15 Million Users

There is no doubt that Trello is a really well-known service — after all, there are almost 20 million users all over the world. How does it feel to develop, launch and promote such thing? How to set right priorities and choose the most suitable features? How to monetize it and make up the key-points for consumers?

There are 5 key points from Michael Pryor:

  1. Marketing strategy. Even the best products can fail without good promotion and goals.
  2. New features are not always good. After every new release, you should teach people how to use it. Sometimes, it's not good.
  3. Michael does not consider the templates as a correct way to familiarize new users with Trello. On the contrary, he supports the idea of real usage scenarios proposed by the user community.
  4. Product’s promotion is difficult, but there are certain usage scenarios with delayed effect, for example, the use of Trello by the staff of HR Department to onboard new employees. In this case, everyone gets a free lesson which helps to discover the product.
  5. It is important to get money for your product, but fixed prices do not allow us to extract the maximum benefit. Your prices should reflect the benefits that users derive from your product.
We hope that these tips will be helpful to you and you'll create something big like Trello