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Why do we spend hours in one app, and forget about others after the first viewing?

It is not an easy challenge to make people spare their time in your app even it's truly useful or interesting. It requires huge budgets and time limits, but even under these circumstances, applications become less demanded precious audience in the first week of release.

- As the statistics say, most of all apps lose the interest of users in next three days after installations.

To invest large amounts of money for attracting users only for losing them after the first meeting? It sounds like an absurd. To avoid this situation with your app, make sure onboarding goes perfectly and impress customers.

Onboarding - a term from recruiting practice - is one of the most important stages of deployment and release of the new product.  It is used to increase the possibility that a new user will use it permanently.

Now, the main tips:

Avoid large tutorials

-Follow the simple rule “fewer words, more actions”.

Nowadays almost all the apps are using tutorials during the first launch: a user becomes aware of the functions of the app flipping through multiple pages. The task of the tutorial is to explain why does the user need this app.

 


Static slides demonstrate app's benefits. Photo: Min
 
Such slides also teach the user what to do with an application.

Cozy and interesting to-do for iOS offers to review 7 slides before using the app.

Add some context

- Enter the user in the swing of the things slowly and don t expect that they will remember functions instantaneously.

The starting tutorials have one more issue: your consumers should remember everything at once. But usually, they forget the main half after application close.

-Most of all the people chosen your application were not interested how the UI works, but because you’ve promised them a certain product and they can't wait to use it anymore.

 

 


Contextual (or timely) onboarding works on the basis of the principle “everything has its time”. Under this approach, the user gets familiar with the app gradually. You offer the help for him/her at the very moment when it is needed, and it is the only things they expected to see. This easy, but the powerful technique you can implement in different manners:
 
Sample data. The first what users see in the application for conducting projects Trello is so-called welcome screen. This screen contains ready-made lists, where every element is explaining the functions of the app. It works much better than a static screen.


Trello is inducing the user quickly, showing how your further screen will look like.
 
Point tips. They can be found in the YouTube apps for Android, for example. It contains a minimum number of instructions, and the user s attention focuses on the certain, important actions.


Actions must be marked as clearly as possible, as the user almost immediately closes the tips.
 
In the interactive tour, the tips appear only depending on the movement of the user in the app, and not necessarily in the same order. Duolingo app uses the method of gradual opening: it shows how the service works, by offering a new user to pass a quick test in a selected language immediately.
 

Duolingo offers a test that illustrates the working principle of the app.

 

 


Use the starting pages
 
A blank page- is a good starting point for onboarding, which guides a user in your product. Instead of leaving it empty, use it wisely: direct, teach and give tips.
 
-A blank home page sets the impetus to work with the app as the whole.
 
In the Instagram, for example, the page of new users is completely empty. Users can visit other profiles and find a lot of photos, videos, and likes, but the account of the newcomer is blank- no posts, no followers. To push to act, Instagram converts this “empty page” into learning page: in the space, for the photo, it is written “You don t have posts yet. Click on the camera to share your first photo or video”  with the highlighted camera button.

A tip: tell and show. Show the user how the screen may look like after content filling, or tell it via the text.


Rejoice with the user.
 
The moment when the user solves some problems with the help of the app is the ideal moment for creating bonds between consumer and application. Let him/her know that he/she is doing great, and praise him/her for the first victory. MailChimp (service for mailing), for example, rewards the first mailing with exhilarating and fun stickers.


A tip: use these small victories for expressing your individuality.
 
Conclusion
 
Onboarding can decide the fate of the app. But before dealing with this stage, determine the first experience that the user should have. Think about the onboarding in the terms of improving the human life. Because after all, you don t need only attract the audience and make it push the buttons, get used to the interface, but help the user to achieve his/her goals thanks to your service.

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