Online store - a convenient way of doing business is becoming increasingly popular. According to Forbes daily more than a million people are shopping online. Annual sales in the network dynamically increased by 15%. Create an online store has become an integral part of business. The online store effectiveness can provide a small staff of qualified managers. Online store helps get more audience of customers using properly selected and implemented strategies to promote your business. You need only a team of good specialists.
This is the online tea store designed especially for Twinings Company. It has been providing exceptional tasting teas since 1706; with a rich history in producing classic blends as well as fruity infusions for the perfect brew. To make this project successful it was necessary to understand the nature and needs of the visitors. It helped bring already a prosperous business to the next level.
Implementation of the project required the number of purposes:
- - Design of the interface of the future site, thinking through usability;
- - CMS - content management system used for the process of self-creation, editing, and management of content (photos, pages, products, categories, news, etc.);
- - Multi-catalog, which allows products to display in a table or in a list with the possibility to perform a number of functions defined in this catalog;
- - Cart, which allows collecting all items in one order;
- - Search for any information, products, categories;
- - Connection to a Google Analytics or other service to view information on shopping, referral sources, etc .;
- - Demonstration shares, News, features by changing the images with different effects;
- - Button "Share" that allow customers to share a link to your shop using their accounts in social networks;
- - A feedback form that allows customers to send a message to the administrator at the e-mail directly from the site, for example, to clarify the status of an order or other additional information;
- - Site code optimized for search engines, proper tagging, description, etc. (necessary for the start of the project and correct the original site indexing by search engines);
- - Installation of the hosting, database connection, a backup;
- - Contextual search that allows you to see at the beginning of the search results immediately, without reloading the page;
- - Filter products, which allows you to choose products according to certain parameters;
- - Sort items by parameters;
- - Personal Account, which allows registered users to view their order history, accumulate bonus balls and get additional discounts;
- - The possibility to view and pay for goods in a convenient for the customer's currency;
- - ONLINE payment by credit card or by other means (Visa / Mastercard, PayPal, Webmoney and others).
- - A wish list that allows users to add different items to your bookmarks and then decide what it is best to buy.
- - Newsletter from the site across the customer base.
- - Registration before buying.
This is not just an online store. This is a presentation of lifestyle and business philosophy, which are peculiar to Twining's customers.